Historic First: Profitability Achieved

Tata Passenger Electric Mobility posted a 6.5% EBITDA margin and ₹100 crore PBT in FY25—its first-ever profit.

EV Sales Drop by 10.7%

Despite profits, Tata EV sales fell to 57,616 units, down from 64,530 last year—raising concerns.

Market Share Dives to 53.5%

Tata’s EV market share slid from 70.5% to 53.5% in FY25, squeezed by MG Motor and Mahindra.

 Passenger Vehicle Pain Points

Tata’s overall PV revenue fell 7.5% YoY, with EBIT margins shrinking to just 0.9% amid stiff competition.

 Why Profits Rose Despite Falling Sales

Cost control, better supply chains, and a premium product mix helped Tata stay in the green—even with lower volumes.

The Rivals Are Rising

 MG and Mahindra posted massive growth. New EVs from BYD, Hyundai & Maruti are set to intensify FY26 competition.

 Tata’s Comeback Plan

New launches like Curvv EV, Harrier EV, and Sierra EV, plus improved service and localized components, are in the pipeline.

 Challenges Still Loom Large

Tata admits to product quality and service issues—but is actively expanding outlets, testing, and after-sales support.

Explore the full story behind Tata’s EV paradox—profits, losses, and what it all means for India's auto future.

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